The new PSA, was the idea of WSB-TV’s investigative reporter Mark Winne. “I think T.I.’s street creed is as powerful as anybody we could get to do it,” said Winne. “There is no telling how many lives this PSA may save,” Winne added. T.I. has been commended by many leaders for taking a stance on this issue and supporting his community. 

The PSA says:

    "Hey, what's happening y'all? Some people call me Tip, but this is about another kind of tip that could help our mothers, our sisters, our brothers and our fathers to help get the perpetrators who commit crimes against them off the streets" T.I. says in the video. "All you gotta do is call Crimestoppers Atlanta. Tips can be anonymous and there's even a reward."

Click here to watch the T.I. Crime Stoppers Atlanta PSA